—A team of marketing experts from
Germany, Austria, and Switzerland is in the country to help boost
Zambia’s marketing opportunities to the outside world.
The Zambia Tourism Board (ZTB) Senior Marketing Manager Donald
Pelekamoyo said ZTB and Sun international is hosting the 17 experts
visit Zambia to help promote Zambia as a tourist destination.
Mr. Pelekamoyo revealed this to Journalists in Livingstone yesterday, after a brief video
show viewed by the 17 visiting experts to help them know more about Zambia’s
tourism sites and other things found in the country such as traditional
He pointed that ICJ which is a magazine produced in Germany will help
high light what major steps Zambia is taking to market its tourism and
as well as let other people learn about the country.
He encouraged the visitors to speak about their visit to Zambia.
And Sun International Marketing Executive based in Germany Sarah
Zehrlaut said the visits will give visitors an opportunity to help sale Zambia to the outside world.
She said the group will visit various places to get first-hand
experience of the country and that will also include a community based
initiative by the hotel in helping to give back to the community.