First National Bank Zambia (FNB) says Zambia’s rich culture presents big opportunities in the developing the country’s Tourism sector.
Speaking to ZANIS in an interview, FNB Head of Marketing, Alan Costley said cultural heritage presents unique tourist attractions.
Mr. Costley said the variety of cultures which Zambia has, have the potential of improving the country’s Tourism industry.
He disclosed that FNB will invest in programmes aimed at helping Zambians to embrace their roots, as part of its corporate social responsibility.
He said the bank has chosen the promotion of cultural heritage, as it is an area that has not received adequate attention from the corporate world.
Mr. Costley stated that the bank will partner with other stakeholders to implement programmes that will motivate young people to learn more about their culture and tradition.