The Lusaka City Council (LCC) has directed all outdoor advertising agents in the city to take down all politically branded billboards by October 26th, 2018.
The authority has raised concern with the number of outdoor advertising agents who still have politically branded advertisements displayed, years after the country last held its elections, contrary to the Electoral Code of Conduct (2016) under Regulation 4(1) (g).
This is according to a press statement issued to ZANIS in Lusaka today by Lusaka City Council (LCC) Public Relations Manager George Sichimba.
Mr. Sichimba said the council has also directed outdoor advertising agents to label all their billboards for easy identification by the planning authority.
He noted that the local authority has observed with great concern the increased number of political billboards within the city despite several reminders to agents about the need to have their billboards labelled.
Mr. Sichimba explained that the situation has made it difficult for the council to execute its duties as identifying owners of these billboards is a challenge.
He stated that the LCC has equally given a deadline of October 26, 2018 for all affected agents to label their billboards with company names and billboard identification numbers.
Mr. Sichimba warned that failure to comply with the detective will result in the removal of billboards as provided for in Condition (iii) of the notification of approval.
He added that after the deadline, the council will embark on a massive removal of illegal billboards and unlabeled ones will be deemed as such.