Local media challenged to market Zambia’s museums

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–National Museums Board Director Victoria Chitungu has challenged the Media in Zambia to help the country market and explore the potential and beauty of Zambia’s Museums.



Mrs. Chitungu said it is sad that Zambia’s tourism potential is concentrated on the Victoria Falls and areas closer to the capital city.



ZANIS reports that the National Museums Board Director said this in a telephone interview in Lusaka today.



She said  that the media has a major role to play in ensuring that tourists and local people learn about the value and role that national museums play in society.



She said as Zambia prepares for the UNWTO there is need for the media to consider marketing other parts of the country such as the Moto Moto , Choma and Nayuma museums for the growth of the tourism industry.



She noted that much needs to be done for tourist to appreciate the role Zambia played during the world war one and two and its contribution to the liberation struggles of Africa as continent.



Mrs. Chitungu said that as part of the preparation for the United Nations World Tourism Organisation (UNWTO) the National Museums Board has updated its Museums with art findings ranging from world war one and two, Bantu –migration, slave trade.



She said tourist coming for the conference should not just concentrate on Livingstone but explore other places that Zambia hosts.



He noted that despite a few challenges that the national Museums board faces with the hospitality industry in towns where it has its museums, people should consider taking to find out about the historical sites that the country has.



She said as part of the marketing strategy of the museums, the National Museums Board has opened up a website so that tourists can have a view of the tourists’ destinations apart from the famous Victoria Falls.



Mrs. Chitungu said Moto Moto Museum is one museum in the country that has this year created a cultural centre to enable foreign and local tourists have family time outside the museum.



She pointed out that parts of the facilities found on the cultural centre are the indigenous games.



She explained that Moto Moto Museum which is situated at the junction of three villages and on the slave trade route is one of the places that tourists can visit and learn of Zambians rich cultural and history.



She however expressed hope that Zambia will continue to be marketed even after the UNWTO conference.