Prudential Life Assurance Zambia and Camfed announce new CSR partnership


Prudential Life Assurance Zambia and Camfed (the Campaign for Female Education) are delighted to announce a pioneering new partnership supporting marginalized girls in rural Zambia, or those with disabilities, to allow them to attend school, succeed and lead change in their communities.


The program consists of a package of financial support, counselling and mentorship to facilitate the continued participation in secondary education of 200 girls each year, over five years.


Prudential Africa CEO Matt Lilley stated “Prudential prides itself on its long track record of making substantial investments in the communities in which it operates; as is evidenced in the UK, Asia, the United States and Africa. The partnership will enable a total of 1,000 vulnerable girls in Zambia to enrol into secondary school, over a period of five years to create new opportunities for these young people even in the poorest rural communities.”


Camfed invests in girls and women in poor rural communities in sub-Saharan Africa where girls face acute disadvantage, and where now, their empowerment is transforming communities. Prudential is delighted to be able to be a part of this investment and to contribute to shaping the lives of these young people, leaving a legacy that will benefit generations to come.


Prudential Zambia CEO Krishnaswamy Rajagopal stated “The initiative will also look to build on the growing success and influence of CAMA – the Camfed Alumnae Association, a peer support network and leadership movement of young women school-leavers with a membership of more than 55,000 across Africa. Through CAMA, Prudential will roll-out an innovative mentorship program, involving young women who’ve completed tertiary education interning in various roles at Prudential. It is anticipated that some of these young people will ultimately take up positions with the company.”


Camfed and Prudential are grateful for the full support of the Ministry of Education on this exciting new venture, which we believe represents a major opportunity to demonstrate the value

and impact of a cross-sectoral partnership in support of girls’ education.