MINISTRY of Information and Broadcasting Services Permanent Secretary Chanda Kasolo has urged journalists to be professional and diligent in the execution of their duties.
Mr Kasolo said journalists should be truthful, fair and objective in their reporting.
He said this when he featured on Government Forum programme on Zambia National Broadcasting Corporation (ZNBC) Radio Two.
Mr Kasolo said journalists should report on stories that promote development and peace.
“We need to have free and professional journalists who will contribute effectively in the development of the country.
“We need journalists who will report about stories that promote development and national unity,” he said.
Mr Kasolo also urged the media to avoid being political but to report on developmental issues that are beneficial to the nation.
“Journalists must play their role of providing the public with informative, entertaining and educative materials as opposed to being political,” he said.
Mr Kasolo also called on managements of media houses to invest more in re-training their journalists.
He said this will help reporters to be professional and contribute effectively to the growth of the media industry in the country.
Mr Kasolo also advised journalists to avoid propagating agendas of political parties and bringing out issues in a political manner.
Mr Kasolo also urged politicians to provide the media with information that promotes peace, intelligence and development instead of attacking each other.