Minister of Gender and Child Development Inonge Wina has implored the media to continue sensitising the public on the evils of gender based violence (GBV).
Mrs. Wina said the media should also support government’s efforts in fighting GBV through activities such as live talk shows on television, radio programmes and feature articles in the print media on gender based violence.
She said the media can play an important role in the elimination of gender stereotypes including those that are perpetuated by commercial advertisements.
Mrs. Wina said the media can also help in promoting non-discriminatory and gender sensitive reporting by preserving the confidentiality of the identity of victims and survivors of the scourge.
The minister was speaking in Lusaka today during a media breakfast called to give a report on Zambia’s participation at the 57thsession of the United Nations Commission on the status of Women (UNCSW).
The session was held from 4th to 15th March 2013 in New York, United States of America.
Mrs. Wina thanked cooperating partners for their continued support to government towards eradicating violence against women and girls.
She said government welcomes their contribution and commitment to abridge the implementation gap in addressing the scourge of violence against women and girls.