ZAM to showcase cultural music at UNWTO

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The Zambia Association of Musicians (ZAM) is working hard to find ways of marketing Zambia’s cultural heritage through music at the United Nations World Tourism Organisation (UNWTO) conference that will be co-hosted by Zambia and Zimbabwe in August this year.


ZAM Publicity Secretary Mufwaya Tembo said the association was currently engaged in negotiations with the Ministry of Tourism and Arts in order to strategize on how artists can participate in the promotion of Zambia’s tourism through music during the UNWTO conference.


Mr. Tembo told ZANIS in Lusaka today that the association is also brainstorming on how to artists can take advantage of the conference and market the different tourist attractions Zambia has to offer through music.


He said music formed a huge part of Zambian culture and therefore, it can be utilised to achieve different objectives.


He said artists hold the key to the preservation of culture and tradition as they determine how culture was perceived by members of the public.


He expressed happiness that more musicians were embracing traditional music, a move he said was a major step towards cultural preservation.


Mr. Tembo revealed that musicians venturing in traditional music have received overwhelming support from young people, whom he said were interested in learning about their roots.


And Mr. Tembo has commended government for acquiring holograms, saying they will play a big role in alleviating cases of piracy in Zambia.