Market Zambia’s investment potential – Njeulu

uranium mining
DEPUTY Minister of Information and Broadcasting Services Poniso Njeulu has urged Zambian missions abroad to intensify the marketing of Zambia’s vast investment potential to the outside world.

And Mr Njeulu has spoken highly of the relations between Zambia and Sweden.
Speaking when he and other members of the Zambian delegation currently on a study tour of Swedish public service broadcasting paid a courtesy call on Zambia’s Ambassador to Sweden Edith Mutale in
Stockholm yesterday, Mr Njeulu said Zambia’s successful co-hosting of the United Nations World Tourism Organisation (UNWTO) general assembly in August this year significantly raised the country’s investment profile internationally.
Mr Njeulu said it is Government’s expectation that Zambian missions abroad will build on this success story by intensifying the marketing of the country’s vast and virgin investment potential in various sectors of the economy.
“I would probably be amiss in my remarks if I do not touch on the historic UNWTO general assembly Zambia successfully co-hosted with Zimbabwe in August this year.
“The event was the highest attended in the history of the UNWTO with scores of delegates from all over the world converging in Livingstone and Victoria Falls Town to deliberate on the global tourism agenda.
“This left a lasting footprint on Zambia as a leading tourist and investment destination of choice,” Mr Njeulu said.
He thanked the Swedish Government, the Swedish Radio Development Office, the Swedish Institute and other collaborating partners for inviting the Zambian delegation comprising himself and other officials from the Ministry of Information and Broadcasting Services, members of the parliamentary committee on information and broadcasting services, the Independent Broadcasting Authority and Zambia National Broadcasting Corporation to undertake a study tour of the Swedish public service broadcasting.
He said this is testimony of the warm and long-standing relations that exist between Zambia and Sweden.
Government, under the leadership of President Sata, has placed high premium on public access to information as a catalyst for deepening the country’s democracy and development hence the importance of the study tour of the Swedish media.
Mr Njeulu said the lessons learnt from the study tour will go a long way in enhancing and enriching Zambia’s media development agenda for a well-informed citizenry.
And parliamentary committee chairperson Kabinga Pande, who is also Kasempa Member of Parliament, described the study tour as highly educative.
Mr Pande said his committee will ensure that the lessons learnt from the study tour are translated into action in moving Zambia’s media development agenda forward.
“I wish to assure you [Reverend Mutale] that Parliament takes matters of national development very seriously. This committee will therefore ensure that the lessons from this study tour help to enhance Zambia’s media development,” he said.
Reverend Mutale said the Swedish Government has expressed interest in supporting the provincial television project Government has embarked upon.