Firm cementing lead in the global Android handset market
Huawei announces massive growth with continued focus on premium smartphones
Lusaka, Zambia – January 5, 2016: Chinese manufacturer Huawei, which has operations in Zambia, has announced that it shipped over 100 million smartphones worldwide in 2015, cementing its position as one of the top three consumer device companies in the world.
Over the last five years, shipments of Huawei’s smartphones have increased more than 3,000 percent, from 3 million in 2010 to 100 million in 2015. 2015’s performance represents an important achievement as Huawei continues to grow and launch several global flagship devices each year that are focused on the premium market and integrate the best in creativity, design, fashion, photography and performance.
“Huawei’s success is not accidental. These results directly reflect the consumer demand for our products, and we’re proud to deliver premium smartphone devices to people around the world,” said Kevin Ho,
President, Huawei Consumer Business Group Handset product line.
“The smartphone landscape is constantly changing as people look for devices that let them extend the boundaries of what’s possible. We look forward to continued growth in 2016 as we expand our product portfolio and partner with some of the world’s top brands to bring the best devices to market.”
In 2015 Huawei recorded a 30 percent increase in its mid-to-high-end smartphone shipments, including:
- Through September, 4 million P8 smartphone shipments, 7.5 million P7 smartphone shipments, and 6.5 million Mate 7 smartphone shipments.
- The launch of Huawei’s Mate S smartphone, which was sold in 48 countries across Asia and Europe.
- Huawei’s Nexus 6P smartphone made in collaboration with Google, which made headway in North America.
- The Mate 8 smartphone, which was launched in China in November.
This success is a result of Huawei’s extensive research and development efforts, diversification across markets, omni-channel strategy and the brand loyalty inspired by its products. 2015 marked a significant shift in Huawei’s market strategy. While Huawei experienced excellent results in the mid-to-low-end market, it launched a series of premium smartphones to expand its portfolio into the high-end market, attracting attention from consumers across the globe.
By leveraging outlets where consumers can hold and try using the devices, quality online and offline retailers and streamlined distribution channels, Huawei is expanding the reach of its devices to people everywhere.
Huawei is confident that it will continue to disrupt the global smartphone market in 2016.
by KPR Consulting