Bharti Airtel to join Bridge Alliance group

Bharti Airtel
Bharti Airtel
BHARTI Airtel, the proprietor of Airtel Zambia, will soon join the Bridge Alliance, which is a consortium of 14 mobile service operators, serving more than 500 million customers across the African continent.

Airtel Africa chief marketing officer Andre Beyers announced in a statement in Ndola yesterday that by joining the group, the telecommunications firm would forestall its provision of corporate services and forward-thinking roaming services.
“The 17 Airtel operations across Africa will join the alliance and gain access to the latest Bridge Alliance enterprise and roaming services”.
“It is important to be part of a strong alliance which can enhance the efficiency of our business operations,” Mr Beyers said.
Bridge Alliance chief executive officer Alessandro Adriani said the group’s partnership with Airtel Africa would enable the mobile service provider to provide tailored solutions to serve enterprises wishing to produce mobile services regionally.
“We are very pleased to have all of Airtel Africa operations join us, this strategic partnership enables us to achieve another milestone and we are deeply committed to help Airtel Africa to enhance its market position and gain competitive advantage,” Mr Alessandro said.
He said in addition, sharing expertise, research and empirical evidence gathered from other markets within the Alliance, Airtel Africa will be able to deliver geographically extended, simplified and competitive data roaming and voice services.
With a presence across 17 African countries, Airtel is the largest telecom service provider across the continent in terms of geographical reach and had over 66 million customers at the end of quarter ended September 30, 2013.

Times of Zambia