A delegation of Chinese journalists and travel advisors are in the country to sample some of the tourist sites the country has to offer and later help market them to China.
The delegation that arrived in the country this afternoon is expected to leave for Livingstone tomorrow morning where they will tour the Victoria Falls and other tourist attractions found in the tourist
Zambia Tourism Board (ZTB ) Marketing Manager Mato Shambale explained that the group will be in the country for 11 days during which they visit the south Luangwa national park and later proceed to visit the lower Zambezi.
ZANIS reports that the ZTB Marketing Manager said this when he received the entourage at the Golden Peacock Hotel in Lusaka, today.
Mr. Shambale explained that the delegation’s visit is in a bid to increase the number of Chinese tourists visiting the country.
He said with the growth of China’s economy, it has become the world’s biggest producer of tourists, adding that unfortunately only a small percentage of them visit Zambia.
Mr. Shambale attributed the low numbers of Chinese tourists visiting the country to lack of proper marketing of Zambia’s tourism to China.
He expressed hope that once the journalists and travel agents experience Zambia’s tourist attractions first hand, they will be able to paint a positive picture of Zambia’s tourism to China which will in turn increase the number of Chinese tourists to Zambia.
Mr.Shambale expressed confidence that Zambia will receive enough publicity in China through the stories the Chinese journalists will write.