Swedish Co-operative Centre rebrands

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—–The Swedish Co-operative Centre has with immediate effect changed its name From Swedish Cooperative Centre to We Effect organisation.

We Effect organisation Regional Director, Karin Alfredson, disclosed the change of the name yesterday during the official launch of the new name (We Effect) at the organization’s headquarters in Lusaka.

Ms Alfredson said the decision was reached at the organization’s general meeting which was held in Sweden some few weeks ago.

She said in Southern Africa, the old name of the organisation, Swedish Co-operative Centre was confusing, thereby creating a lot of misunderstanding because some people confused the name to the Swedish Embassy.

Ms Alfredson also disclosed that her organisation is involved in ensuring that the less privileged are assisted in most Zambian communities, adding that the organisation is working in 25 different countries world-wide.

She further added that most of the organization’s funding is based on cooperation, saying   We Effect has a member base of 60 companies all based in Sweden which funds the organization with resources.