Samsung Electronics, Chelsea FC end Global Partnership

Samsung Electronics and Chelsea Football Club
Samsung Electronics and Chelsea Football Club

Samsung Electronics and Chelsea Football Club Announce End of Global Partnership.

Samsung and Chelsea FC shirt sponsorship deal comes to an amicable end.


LUSAKA, Zambia – May 12, 2015 – Samsung Electronics and Chelsea FC have agreed to end their sponsorship deal. Samsung and Chelsea FC have had a successful and rewarding relationship since 2005. Samsung will remain the main sponsor of Chelsea FC until the end of the 2014-15 football seasons.

  1. Why has Samsung Electronics decided to end its sponsorship of Chelsea?

Both Samsung and Chelsea have agreed to conclude the sponsorship deal on amicable terms, and our decision was based on a wide range of factors.


  1. Did the Chelsea sponsorship generate sufficient returns for Samsung?

We have valued our partnership with Chelsea, and have been delighted by Chelsea’s performance over the past 10 years, which has included a Champions League trophy, Premiership Titles, FA Cups and League Cup Honours. We are further delighted of Chelsea’s crowning as English Premiership in this last Season of our Partnership for the year 2014-2015.


  1. What other soccer teams is Samsung sponsoring at the moment?

We are sponsoring a number of soccer organizations, including the Brazilian Football Confederation (CBF) and the Confederation of African Football (CAF).


  1. Are there any high profile soccer teams whom Samsung intends to sponsor?

We remain open to evaluating potential sponsorship opportunities.