South Africa has been ranked first in Sub-Saharan Africa on the biennial World Economic Forum Travel’s global Travel and Tourism Competitiveness Index (TTCI) 2015 released in Geneva, Switzerland on Wednesday.
Snatching the zenith from Seychelles in the Sub-Saharan Africa category, South Africa is ranked at number 48 globally, while the archipelago of islands was second in the region and followed at a somewhat distant 54 on the world stage.
Seychelles topped the regional rankings in the 2013 report and was at 38 globally, when South Africa held positions 3 and 64.
Mauritius was placed third in the region this year, followed by Namibia, Kenya, Cape Verde, Botswana, Tanzania, Rwanda and Zambia respectively as the Sub-Saharan top ten of 2015.
On the global front, Spain was ranked at the apex, followed by France and then Germany. Other traditional travel and tourism destinations – the United States, the United Kingdom, Switzerland, Australia, Italy, Japan and Canada – made up the rest of the global top ten.
Compared with other BRICS countries, South Africa (at 48 globally) was only rated better than New Delhi. Brazil was ranked 28, Russia 45, India 52 and China was at an enviable 17 on the global front.
“The diversity in the top 30 shows that a country does not have to be wealthy to have a flourishing tourism sector,” says Roberto Crotti, an Economist at the World Economic Forum. “But many countries should still do more to tackle travel and tourism challenges, including visa policies, better promotion of cultural heritage, environmental protection and ICT readiness. This, in turn, would drive economic growth and the creation of jobs.”
The report contains detailed country profiles, benchmarking for the 141 economies featured in the study. It includes a comprehensive summary of their overall positions in the index and a guide to the most prominent travel and tourism advantages and disadvantages of each. Also included is an extensive selection of tables that cover each indicator used in the index’s computation.
The report’s executive summary states that many countries in the Sub-Saharan region “are working on their openness and visa policies, though the longstanding challenges of infrastructure and health and hygiene standards need to be tackled to unleash the potential of the T&T (travel and tourism) sector as a catalyst for development”.
Published under the theme “Growing through Shocks”, the full edition of the 2015 report features three additional chapters authored by leading experts and practitioners in the hospitality and tourism sector.
Among other key findings, the 2015 edition shows that the tourism and travel industry continues to grow more quickly than the global economy as a whole. As proof of its resilience, the analysis shows that the sector’s growth – whether in terms of global air passenger traffic, occupancy rates or international arrivals – tends to return to trend quickly after a shock.
The report ranks the 141 countries across 14 separate dimensions, revealing how well countries could deliver sustainable economic and societal benefits through their travel and tourism sector. Spain’s leadership position is attributed to a world class ranking in cultural resources (number 1 globally); its ability to support online searches for entertainment (4th), a measure of how well the country has adapted to consumption habits brought on by the digital revolution; as well as excellent infrastructure (4th).
The World Economic Forum produced the report in collaboration with Strategy & Bloom consulting, Deloitte, the International Air Transport Association (IATA), the International Union for Conservation of Nature (IUCN), the United Nations World Tourism Organisation and the World Travel & Tourism Council.
The comprehensive report can be viewed online.
ANA | SABC