The Press Association of Zambia (PAZA) says the operationalisation of the Independent Broadcasting Authority-IBA- has been a major step towards enhancing media freedom in Zambia.
PAZA Executive Secretary Patson Phiri says government deserves praise for putting the IBA into operation.
And Mr Phiri has called on journalists to turn up en masse in celebrating World Press Freedom day which falls today but will officially be commemorated on Monday.
Mr Phiri announced that Vice President Inonge Wina is expected to officiate at World Press Freedom Day in Lusaka.
He says journalists should work in a free atmosphere in order for them to fulfil their role of informing, educating and entertaining the masses.
Speaking ahead of commemorations that will be held tomorrow, Mr Phiri says intimidation of journalists by sectors of society inhibits their professional conduct.
And veteran journalists Vernon Mwaanga says the World Press Freedom day gives the media an opportunity to reflect on their performance in educating, informing and educating the people.
Mr Mwaanga says the media have a duty to put leaders in check in order to enhance governance and democracy.
He says the media must always protect the integrity of truth without fear or favour.
Mr Mwaanga told ZNBC in a statement that press freedom and democracy are inseparable allies in the development of the world.
And the PF Provincial Chairperson has wished the Media fraternity sucess as the world commemorates the World Press Freedom Day which falls today.
He has cautioned the Medial Personnel to be truthful and adhere to their professional code of conduct as they celebrate their day.