Commerce, Trade and Industry Minister Robert Sichinga has challenged the media to take keen interest in the operations of statutory bodies under his ministry.
Mr. Sichinga said he was concerned that the media has not fully explored the potential of statutory bodies such as the Zambia Bureau of Standards (ZABS) in order to bring their activities to the fore.
He said this in a speech read for him by Ministry of Commerce Director of Industry Tobias Mulimbika when he officially opened a ZABS media training workshop in Lusaka today.
Mr. Sichinga said there was need for the media to make ZABS their source of news stories.
He further said there was need to maintain a constant flow of information through the media to the various stakeholders.
He has since cautioned ZABS and other bodies under his ministry against ignoring the media as doing so will only be to the peril of the institution.
The minister noted that the media helps the masses become well informed and educated on critical societal issues enabling them to actively participate in the development of a civilised society.
Mr. Sichinga also stated that in view of this fact, it was imperative that the media houses are also effectively equipped with accurate information.
He meanwhile observed with delight that ZABS was trying its best to ensure that the products that are produced in Zambia and those that are imported into the country meet or exceed the required standard.
The training workshop is being held under the theme "Bridging the Information Gap".
Speaking earlier, ZABS Acting Director Nicodemus Malisa said his organisation values its partnership with the media as it is cognisant of the critical role the media plays in information dissemination and general development process of the country.
He said ZABS will endeavour to strengthen and enhance its relations with the media so that the public can be effectively sensitised on the activities of bureau.