National Digital Migration Policy

The launch of the policy is in line with the deadline set by the United Nations International Telecommunication Union (ITU) for countries across the world to migrate from analogue to digital broadcasting by 17 June 2015.

Speaking during the launch of the national policy this morning, Information and Broadcasting deputy Minister Poniso Njeulu says government is confident that Zambia will successfully migrate to digital before the deadline next year.

Mr. Njeulu says the purpose of the policy is to ensure that migration from analogue to digital benefits the people and leads to more services and broader coverage.

He states that it is in this regard that the broadcasting industry should know that
digital migration enables utilization of scarce frequency spectrum far more efficiently than analogue technologies.

Mr. Njeulu adds that the migration to digital broadcasting will also create opportunities for development, use and wide dissemination of local content.

And speaking earlier, Independent Broadcasting Authority (IBA) Director General Josephine Mapoma has commended government for fulfilling its promise on digital migration.

Ms. Mapoma has also indicated that IBA will ensure that all stakeholders are well informed about digital migration.

QFM