Africa urged to change its negative image of despair

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African countries have been challenged to change the continents negative image as  there were a lot of success stories that can be highlighted.



Founder and President of Africa Today TV Yaya Moussa says there was need for African nations to change the image of the continent which to the international community is known solely as a as a place solely of death, disease, despair and disorder.


Dr. Moussa says  time has come for the continent to highlight its success and promote a positive image adding that currently there is a distorted view and misrepresentation of Africa as a place full of devastation.


The  Founder and President of Africa Today TV said this on feb 28th at the National Press Club in Washington DC at the Launch of Africa Today TV, a new Television Channel that will broadcast content about Africa , its hope and success.


This is according to a press statement released to ZANIS in Lusaka today by First Secretary for Press and Public Relations at the Zambian embassy in Washingstone DC Patricia Litiya.


He noted that he had decided to work with international players in the broadcast industry to set up a news channel that will tell the success story of the African continent.


“The best African story is told by the African themselves and we shall work on that premise to ensure our content is educative, informative and entertaining,” Dr. Moussa said.


And speaking at the same function, National Press Club President Myron Belkind said the setting of the channel was welcome as the content would be gathered by journalists who understood the continent and put things in perspective.


Mr. Belkind observed that the technology was rapidly evolving and therefore the journalist needed to be fast, accurate and efficient in delivering the news to the consumer on whatever platform and therefore challenged the Africa Today TV management to ensure the content provided would create a better understanding about Africa.


Zambia’s Ambassador to the United States Palan Mulonda who was among the dignitaries at the ceremony, described the launch as an important building block in Africa’s quest to be accurately and fairly understood by America.


The Channel whose theme is “Broadcasting the continents hope and success” will broadcast on a digital platform and draw its continent from the national broadcasters from member countries.


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