INFORMATION and Broadcasting Services Permanent Secretary Emmanuel Mwamba says media institutions’ editorial policy must not be in conflict with the Zambian Media Council (ZAMEC) guidelines.
Mr Mwamba says media institutions in their quest to remain relevant should avoid abrogating guidelines provided by ZAMEC.
‘Editorial content should be crafted in tandem with the ZAMEC policy guidelines avoiding things like nudity in our quest to entertain, educate and inform,” Mr Mwamba said.
Mr Mwamba, who was speaking when he toured MUVI TV corporate offices in Lusaka, yesterday urged ZAMEC to work with all media institutions in internalising the local policy on ethics.
And Mr Mwamba has implored the electronic media to increase local content to help Government address the many challenges that the country was facing.
He said the electronic media should take advantage of its diverse coverage and viewership to highlight the challenges being faced in many parts of the country.
He hailed MUVI TV for its rich local content in programming and urged ZNBC to emulate the television station.
MUVI TV general manager Costa Mwansa said the organisation had created about 400 jobs with a staff that comprised mainly young people.
Mr Mwansa said the station, which had presence in most parts of the country, had prioritised local content in its programming.