Sport in Action receives funding from FIFA

Sport In Action (SIA)
Sport In Action (SIA)
Sport In Action (SIA)

WORLD soccer governing body, FIFA, through its Football for Hope program, has given Sport-In-Action (SIA) funding worth US$30, 000 (about KR150 000).

The Football for Hope program was established in 2005 and aims at fully utilizing the power of football to promote social development.

Its supported program have five focus areas; wealth promotion, peace building, children’s rights and education, anti-discrimination and social integration and the environment.
The funding is for the period between January-December 2013 in the development of Community Sport activities, which is the mainstay of both SIA and the Football for Hope program.

SIA executive director Frankson Muchindu confirmed receipt of the funding which is part of FIFA’s Goal Project and that FAZ, as custodians of the ‘Beautiful Game’ was also aware of the partnership.

Mushindu signed the 2013 contract with FIFA general secretary Jerome Valcke.

Mushindu said the funding would help SIA in its continued pursuit of nurturing well qualified coaches at community level with adequate reference materials.

“It also helps us build strong community structures for easy participation of young people through the sports festivals and training camps we hold every so often,” he said.

The key component of SIA sports camps is to inculcate life skills in athletes in a bid to enhance their holistic growth to not only succeed on the field of play but of it as well.

He said the importance of the development of community and grassroot’s level sport was to create a good reservoir for selectors of various national teams.

He added that the long standing partnership with FIFA has seen SIA staff attend international conferences where they have met experts in football development at community level.

To this effect, another SIA member of staff has been invited to attend an international conference in Rio de Janeiro, Brazil next month on the sidelines of the FIFA Confederations Cup.

Mushindu added that the SIA official travelling to Brazil was expected to acquire as much knowledge during the conference for onward sharing with the SIA family back home.

Founded in 1998, SIA was the first Zambian sport Non-Governmental Organization (NGO) whose purpose is to improve people’s quality of life through sport and recreational activities.

With Sport for Development (the use of sport as a tool for social change) as its underlying principle, SIA positively impacts upon the lives of thousands of children throughout 24 districts in Zambia.

SIA staff and volunteers work with more than 10, 000 children each week, many of whom come from challenging backgrounds.

Through this work, many young lives have been transformed due to knowledge enhancement in the area of health and life skills, behavioral change towards both family and peers and improvement in sporting abilities