Sichinga calls for more engagement between media, ZABS

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Commerce, Trade and Industry Minister Robert Sichinga has observed the need for a deliberate engagement between the media and the Zambia Bureau of Standards (ZABS).

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Mr. Sichinga says institutions such as ZABS require engagement with the media to achieve and communicate its objectives and activities of ensuring national standards, conduct quality assurance activities and calibration of measuring instruments effectively.

He says it is for this reason that his Ministry acknowledges the critical role the media plays in information dissemination and that he is happy that ZABS which is of the six statutory bodies under his Ministry, has taken a step in ensuring that government programmes are effectively communicated to the public through the media.

The Commerce, Trade and Industry Minister was speaking this morning in a speech read for him by his Ministry’s Director of Industry Tobias Mulimbika in Chilanga when he opened a media workshop organized by ZABS under the theme ‘ZABS- Bridging the Information Gap.’

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And Mr. Sichinga has challenged the media to take keen interest in issues of ZABS and make it a source for news.

He says he is confident that with this 2 days’ workshop the media and ZABS will be helped to develop a partnership which he thinks will assist in pushing the agenda of moving the country forward.

Mr. Sichinga has particularly called on the media to initiative this process of partnership as opposed to waiting for ZABS to call for workshops.

Earlier ZABS Acting Director Nicodemus Malisa urged participants at the workshop, who have come from various media institutions from Lusaka to take advantage of the workshop and understand ZABS’ score of work.

During the first session of the workshop Mr. Malisa who is also ZABS Testing Laboratories Manager presented an overview of ZABS functions.

 

QFM News Zambia

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