THE Zambia Tourism Board (ZTB) has urged players in the hospitality industry to utilise social media to ensure global visibility.
ZTB managing director Felix Chaila said players, particularly the lower end firms, should take advantage of the social media such as Facebook and Twitter to market tourism products and services as a way of ensuring
visibility of Zambia’s tourism globally.
“Lodges and guest houses need to be visible by marketing themselves via Facebook and Twitter as this is a cost-effective way of advertising the services to the outside world,” he said.
Mr Chaila said this during the Regional Tourism Organisation of Southern Africa and ZTB advanced e-marketing and social media workshop programme in Lusaka yesterday.
He said Zambia has been considered as an expensive tourism destination because players in the lower end have not advertised their products online to attract tourists with low budgets.
Mr Chaila said international tourists usually make booking on-line and they usually find adverts from up-class hospitality players and the development gives them an impression that Zambia is an expensive destination yet there are affordable lodges and guest houses across the country.
He said e-marketing will go a long way in increasing tourist arrivals into Zambia.
Zambia Daily Mail