Zambia embarks on campaign to woo Chinese tourists

Lion cubs - South Luangwa
Lion cubs - South Luangwa

The Zambian embassy in China has embarked on a promotional campaign aimed at increasing Chinese tourist arrivals to the Southern African nation, the Post of Zambia reported on Monday.

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The promotion, being conducted in collaboration with the country’s tourism marketing body, the Zambia Tourist Board (ZTB), has so far seen the holding of a workshop targeting the Chinese out-bound tour operators which was followed by the China outbound travel market, one of China’s largest annual tourism fairs last week.

ZTB Public Relations Manager Caristo Chitamfya said in a statement that the organization has targeted China in its 2014 marketing plan as a strategic source market for increased tourist arrivals to Zambia and that a number of promotional activities had been lined up to achieve this objective.

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The tourism marketing body, he said, has already forged partnerships with China Central Television (CCTV) and China Southern Airlines to bring a filming crew to Zambia.

The two-day tour, expected to take place within the second quarter of this year, would also include the filming of fresh episodes of a popular television series, ‘Air Hostess’ run by China Southern Airlines, he said.

“This initiative is expected to contribute significantly to ZTB’ s visibility in the Chinese market as the TV show will run on all Southern Airlines flights and local TV stations across China,” he was quoted as saying by the paper.

Zambia’s Ambassador to China Gertrude Mwape urged Chinese to explore Zambia’s tourism attraction, adding that the southern African nation was endowed with beautiful natural tourist attractions that include the Victoria Falls, one of the Seven Wonders of the World.

The Zambian envoy further extolled the warm relations that have existed between the two countries over the years which has resulted in increased Chinese investment into Zambia.

“It is now time for Zambia to take advantage of these existing warm political and economic ties between the two countries to promote tourism,” she said.



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