INFORMATION and Broadcasting Services Permanent Secretary Emmanuel Mwamba has challenged public media institutions to be innovative and register a strong online presence to give credible information to the public.
He said the poor online showing had led to private media to provide wrong information to the public, especially to the young ones.
Mr Mwamba was speaking at Chaminuka Lodge in Chongwe during the opening of a Web Technology planning workshop for public media personnel yesterday.
“We want a very strong online presence that will be able to give correct news to the public. The public media should be the leader in this technology because of the vast resources available to them,” he said.
He said Zambia’s population was dominated by young people who had embraced new technology of accessing information and that they should be furnished with correct data.
Mr Mwamba said there was no need to shut down some online media but that instead, the public media should publish correct information using the same platform.
The workshop has drawn participants from various media houses including online editors, Information Technology specialists, and reporters.