Is this the end of the road for BlackBerry brand?

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Blackberry Z10 and Q10

One of the most recognizable names in smartphones could be up for sale.

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BlackBerry will form a special committee to review “strategic alternatives” including a potential sale of the company, the latest blow to the troubled smartphone maker.

In a statement released Monday, the committee will also weigh potential joint ventures and other partnerships in an effort to boost interest in its line of BlackBerry 10 devices.

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“Given the importance and strength of our technology, and the evolving industry and competitive landscape, we believe that now is the right time to explore strategic alternatives,” says Timothy Dattels, chairman of BlackBerry’s special committee, in a statement.

The move signals BlackBerry’s struggles to woo mobile consumers toward its BlackBerry 10 platform, featured on revamped smartphones including the Z10 with full touchscreen and the Q10 with the signature physical keyboard.

In June, BlackBerry reported 2.7 million smartphones running BlackBerry 10 shipped during their first quarter, about 40% of total BlackBerry devices shipped.

One of the most recognizable names in smartphones could be up for sale.

BlackBerry will form a special committee to review “strategic alternatives” including a potential sale of the company, the latest blow to the troubled smartphone maker.

In a statement released Monday, the committee will also weigh potential joint ventures and other partnerships in an effort to boost interest in its line of BlackBerry 10 devices.

“Given the importance and strength of our technology, and the evolving industry and competitive landscape, we believe that now is the right time to explore strategic alternatives,” says Timothy Dattels, chairman of BlackBerry’s special committee, in a statement.

 

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