Journalists have been urged to remain focused in their work amidst safety challenges that they face in providing daily news to the general public.
Non Governmental Organizations Coordinating Council (NGOCC) Publicity Board Secretary Precious Moonze noted that journalists risk their safety, jobs and lives in their quest to bring out issues that affect society.
Ms. Moonze said this in Lusaka April 26 at a media forum ahead of the world Press Freedom Day which falls on 3rd May every year.
She said the world Press Freedom Day was a reminder of daring death and sacrifices that many journalists face to bring daily news to the general public.
She reiterated that the media was a powerful tool that plays an important role in shaping and influencing society’s perception of various issues such as gender equity and equality.
Ms. Moonze has since called on government to seriously take the enactment of the Freedom of Information Bill and the implementation of the Independent Broadcasting Authority (IBA) in order to create and strengthen the self regulatory mechanism of the media.
She however appealed to the media to not only cover women issues but cover issues that promote the dignity of the women as mothers of the country.
And Zambia Media Women Association (ZAMWA) Executive Director Felistus Chipako
commended the media for partnering with women movements in advocating for the rights of female journalists and other women in the country.
Ms. Chipako said the media has played a critical role in highlighting issues that affect women but noted that much more needs to be done.
Meanwhile, Operation Young Vote (OYV) Executive Director Guess Nyirenda pointed out that it was immoral for some sections of the media to continue publishing nude picture of women despite several appeals from women organizations to stop the vice.
Mr. Nyirenda said women deserve protection against bad portrayal in the adverts and other forms of the media.
He noted that the country can only develop if men and women work together as equal partners.
The media forum was organized by ZAMWA in conjunction with NGOCC ahead of the world Press Freedom Day celebrations.