INFORMATION and Broadcasting Services Permanent Secretary Amos Malupenga has appealed to members of Parliament (MPs) and the media to help sensitise the public on the importance of digital terrestrial migration exercise.
Mr Malupenga made an appeal yesterday when he appeared before the Parliamentary Committee on Information and Broadcasting.
He was responding to United Party for National Development (UPND) Mbabala MP Ephraim Belemu who expressed concern at the low level publicity and sensitisation to the public about the digital terrestrial migration.
Mr Malupenga admitted that not a lot of information had been given to the public regarding the importance of digital terrestrial migration which Zambia was expected to adhere to in line with the rest of other countries in the world.
“We appeal to the members of Parliament to help in the sensitisation of the digital migration process. The media also should help to reach out because, come June 2015, the public would not be able to access television services,” he said.
He said it was worrying that the Zambia National Broadcasting Corporation (ZNBC), the major shareholder in the process was not airing concrete programmes regarding digital migration whose adopted deadline was December 31, this year.
Mr Malupenga said Zambia would not meet the adopted deadline by SADC to completely switch over from analogue terrestrial television broadcasting but would definitely meet the ITU target.
Government has this year allocated KR25 million for the digital terrestrial migration exercise.